BCG Matrix (Growth-Share Matrix) EXPLAINED | B2U | Business To You




In this episode of Business To You, Lars talks about the BCG Matrix (a.k.a. Growth-Share Matrix) and how to use it properly with Samsung as example. The BCG Matrix is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By combining these two variables into a matrix, a corporation can plot their business units accordingly and determine where to allocate extra (financial) resources, where to cash out and where to divest.

More information:

BCG Matrix: Portfolio Analysis in Corporate Strategy

Was the content helpful? Feel free to support the B2U channel with a donation of your choice: https://www.paypal.com/donate/?hosted_button_id=CL6Q9F88LHYJC Many thanks!

You might also like our video on Porter’s Five Forces:

You might also like our video on PESTEL Analysis:

You might also like our video on the VRIO Framework:

You might also like our video on the Value Chain Analysis:

Lars de Bruin (http://linkedin.com/in/larsdebruin) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.

Please feel free to subscribe to B2U if you don’t want to miss out on any of our future videos on Business, Strategy and Management.

Source


Leave a Reply

Your email address will not be published. Required fields are marked *