The original Cole Hardware was founded in 1959 by Dave Karp. Today, his son, Rick Karp has four stores throughout the city of San Francisco. Technology is at the heart of operations for this small business. Karp currently spends 50,000 to 100,000 dollars annually on IT to help optimize and grow the SMB. Correspondent Sumi Das visits the store on a busy day and talks to Karp and his IT manager Robin Miller about how he uses inventory management software and scanners to help catalogue more than 40,000 items, and how theyre using analytics solutions to track revenues.