RSPA Trusted Advisor Ep. 53: Growing Your VAR Business with’s Kelli Stewart and Jim Stewart

Episode 53 of “The Trusted Advisor” features the wildly popular “Battle of the Channel Stars” format, an industry-focused conversation in a fun and competitive framework. The RSPA’s Jim Roddy talks with Kelli Stewart and Jim Stewart of VAR about strategies and tactics for VARs to grow their sales. Among the topics discussed are investing in activities that deliver higher value, ramping up an outbound sales force, and entering new markets by creating micro niches inside the current market you serve.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at


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